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Kess Berlin
The concept of Kess Berlin lip liner campaign was to resonate with the cool Berliner customer. Our target audience includes women aged 20 to 55, who work in an office all day yet still want beautifully defined lips. Recognizing the growing trend of the "office core" aesthetic, which has been embraced by brands like Prada, we aimed to incorporate this vibe into our campaign.
We showcased the various personalities you might find in an office environment: the Busy Bee, the Boss, the Intern, and the Gossip Girl. Each character wears a long-lasting lip liner, perfect for staying fresh from 9 AM to 6 PM. We created these four characters to highlight our four different shades, ensuring there's a perfect match for every skin tone. Additionally, the lip liner can be paired with lipstick or lip gloss for a versatile look.
Our comprehensive campaign strategy included a photoshoot that informed our launch materials. We developed ads, social media content, website visuals, still-life pictures, and product packaging. While staying true to the kess berlin brand aesthetic, we infused a cooler, edgier, and more editorial vibe into the campaign.
The result was a successful product launch that resonated with our audience and strengthened the kess berlin brand.
Location: Berlin, Germany
Art Direction: Benedicte Lacapère
Production and video : Lisa Marie Poulain
Photography : Sascha Rebrikov
Production assistant : Claudia Professione
Hair & Makeup : Michi Schietzel
Set Design : Lina Sahl - Commandernations
Styling : Lucas David
Models : Hanna.goldfisch (Izaio modelmanagement), Inga reska (Modelwerk), Zelda Heloise (Makeme iconic), Jamela (mirrrsmodels)
Studio : Metastudio Berlin
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