Kess Berlin
KESS Berlin brings a piece of Berlin's aesthetic to the beauty market: cool, on-the-go makeup for the modern woman who values both beauty and natural simplicity. Premium, vegan and cruelty free, the brand speaks to a discerning, contemporary audience.
The challenge was to define a brand identity bold, modern and sharp enough to stand out in a crowded Berlin beauty market, where most competitors lean on classical, traditional heritage cues. We took the opposite route: a contemporary twist on minimalist design, premium yet approachable.
At the heart of the identity is a custom minimalist logo, designed to feel elevated without being exclusive. Its clean letterforms create a recognisable signature, distilled into a brand symbol used as a stamp across every touchpoint. The logo acts as the hero, letting the surrounding brand language (typography, a black, white and light grey palette, and photography) support it while staying clear and recognisable on shelf.
From core identity to brand guidelines, campaign design and packaging, I shaped a coherent, multi sensory brand experience built to live consistently across all touchpoints.
Location: Berlin, Germany
DA, Brand Identity & Design: Bénédicte Lacapère
Photography : Lisa Marie Poulain
Client : Kess Berlin
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